WHAT DRIVES US?

Connection. We’re not just here for the money or for the spotlight. We are here for the true connection. Those relationships that turn into friendships. Those partnerships that help you be your best self- the greatest version of you. Fulfil those dreams we all had as kids and only authentic connections will do. Real results, real partnerships, our real selves every day.

Respect. There is always a job to do and many ways to get things done. But we're not about cutting corners or quick wins. We don’t say yes for the sake of it. We don’t take the easy road when there are roads less travelled. We don’t forget that there are humans behind every one of our competitors. We revel in the challenge. We ignite creativity. We respect the process and the hardships that make up the journey to growth and success.

Impact. When you’re at the top of your game, others notice and with that power comes responsibility. Remember that kid with dreams? That’s who you’re speaking to. Those passionate supporters? They believe in you. Those Instagram scrollers? You can do better than that. Because it’s more than just the sport or the pretty pictures. It’s a lifestyle. And you’ve got something to teach the rest of them, so now’s the time.

F*ck Yes! That’s what it feels like inside when you’re on top of the world. When all those hard days have turned into that one incredible moment. That F*ck Yes moment. When every single second of training has led you to this summit. So let’s get there and let’s start this thing. Because it’s more than just the medal. But we’re here for that too.