“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.

— John Crosby 


Opening an Affiliate starts with a passion, a desire to help, but you soon find the one that needs the most help...IS YOU!

Are you finding yourself drowning in the day-to-day running of your business? Finding it hard to find the right staff to create a community that is happy, challenged and growing? Trying to understand the basics of creating a culture that you are proud of, and that is reflected across your whole business even when you aren't there? Struggling to understand the basic framework of a successful affiliate that is bringing in new members and retaining current clients with ease?

With over a decade of Affiliate ownership, we have made every mistake, worked every hour and tested every procedure so now, you don’t have to. We understand the key areas and processes to create a successful, long-running and exciting fitness business.

While every gym is different, so learning and understanding your situation is the first step we take to providing you with a mentor program that goes beyond the theory.



Starting, running and owning an affiliate can be overwhelming. The challenges to finding solutions to get the best out of your staff, and project a culture that is reflecting your personal passion for the business. This can cause an overworked and stressed out 'boss' that finds it hard to delegate or let go, which then has a flow-on effect on both staff and members. As you strive to empower your staff, you also want to make them feel that they are valued, part of the team, and an extension of your business.

You want to give them the tools to do their job properly, but also help them grow professionally. You want coming to the gym, either to work or workout, a positive and infectiously happy place and not a chore. When it becomes a chore it is irregular and when we don't have consistency, we don't get the results and, well if you are unsure of the outcome of this, re-read the above paragraph.

Ultimately your goal is to be successful, yes I am talking financially, but more importantly successful in helping members improve their lives. When our focus is on the results, experience and wellbeing of our members, financial success is your result. Therefore our goal is to create an environment staff and members WANT to come to every day, consistently.


an experienced and trusted adviser.
"he was her friend and mentor until his death"


Well, let's hope that example is a LONG way! And if we look at this in the sense of a business, we are here to make sure that never happens.

Our affiliate mentor program looks at the common areas of running a business that are often done poorly, misguided or even overlooked. However, while these are only some themes, we work closely with you on the areas that a relevant to you your situation, your gym, your community. 


"Build it and they will come".

Have you built your ideal and most effective environment that is safe and successful? Do you have the right people in place doing the right role? Are people finding you when they look for you, or even when they're not? 

Gaining and Retaining Members.

Are you finding it difficult to attract new members and retain members once they trial your affiliate? What type of culture have you created? What are your values? Are you living them?

Working Long Hours, You Lose Your Passion.

Without the members, you can't afford the staff, so you do it all yourself...then taking classes is no longer fun. Wouldn't it be great to work on the business, not just in the business and get back your time and passion? Where can you be more efficient? 

More than the best hour of the day.

How aware are you of what is happening in the gym? Do you really know everyone? Are you looking at ways to continue to grow, and do you even know where to look? Are you only thinking about the workouts? Are you even considering the programming?

There's always more.

The learning never stops, and while you may feel confident in what you're doing, sometimes you might feel you need to just 'check that off' with someone to make sure you're not crazy. We are here for all of that. 

We bring together the tools you need for physical, mental and commercial success and connect you with the right people to bring it to life.  

Want to learn more?


Affiliate Programming

Yes, we do programming for affiliates! Our 6-day programming is designed to be fun, challenging and inclusive for all levels of members. Get the hours back in your week for less than the cost of one member!

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